Jay-Z’s Roc Country has teamed up with the United Rugby Championship (URC), a new rugby levels of competition that includes 16 groups from Wales, Ireland, Italy, Scotland and South Africa, it was announced on Wednesday.
Roc Nation is a environment-main enjoyment business founded by the rapper in 2008. With offices about the globe, the enterprise signifies globally renowned singers, actors and sporting stars, such as footballers Kevin de Brunye and Romelu Lukaku.
The URC is an evolution of the Professional14 into a 16-staff structure, with 4 teams from South Africa joining the current Irish, Welsh, Scottish and Italian sides in the league.
The league hopes that the collaboration with Roc Nation will “drive innovation, group and integrity, achieving new audiences.”
“Roc Country is at the reducing edge of sports, leisure and tradition, and we imagine there is no greater husband or wife to help us access new audiences and build new ordeals for fans,” URC main government Martin Anayi said in a assertion.
“We are on the lookout ahead to this partnership encouraging us achieve our ambitions of becoming a potent, goal-led league exactly where players and fans can have a voice and an influence.
“With an unparalleled network in the world of enjoyment and a monitor history in building solid connections among sporting heroes and their communities, this is an prospect to construct to the formidable potential we have for the United Rugby Championship.
“We imagine that rugby holds a exceptional inspirational quality and together with Roc Nation our goal is to inspire the upcoming technology of players and enthusiasts from all walks of daily life to keep rising the sport.”
The URC will exclusively collaborate with sub-division Roc Nation Sporting activities, furnishing player management and leisure each on and off the pitch.